HOW TO BE A FASHION KOL?

HOW TO BE A FASHION KOL?

This course will help you to become a Key Opinion Leader (KOL) for fashion and lifestyle. You will find your individual point of view and learn how to create written and visual content, as well as how to start a career as a KOL. 

overview

This course  will help you to develop and test your individual project to become a KOL. You will understand the current landscape in terms of social media channels and apps, in China and on a global context. You will create content, including written text, product photos and street photos, in a series of individual and group projects.

 

You will also learn about the business side of being a KOL, including working with brands and making money as a blogger. By the end of the week, you will receive individual feedback on your “plan”, in terms of the subject and perspective you have chosen as well as the quality of your content.

 

This course will involve lectures and both individual and group workshops.

your profile

Student:

You are currently a university student in any discipline, with a strong interest in fashion, luxury and lifestyle, and thinking about creating a blog or developing yourself as a KOL.

 

Professional:

You are a young professional with a strong interest in fashion, luxury and lifestyle. You may already have a blog or work in media, or you may be interested in developing an activity in parallel to your regular job.

you will learn

The social media landscape

Creating your KOL identity

Producing content – written and visual

Generating content for a product and a brand

Fashion blogging

Making money as a KOL / blogger

Individual feedback